Laura Fischer and Jorge Espejo define a brand as a name, image or design that identifies a seller's goods and differentiates them from competitors. A brand may have nationwide, regional or world-wide protection.Brand positioning will involve defining the target market and point of variance. A brand contract lists all claims a brand can make to cust
Even though marketing endeavours tend to be more transient and will be altered with developments and audience responses, the brand need to keep on being steadfast, repeatedly fortifying its place in The customer’s mind.Brand positioning entails defining the target current market and level of variance. A brand agreement lists all guarantees a bran
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